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Nuclear: spot and spot

a few weeks, the television repeatedly broadcast a spot.
Signature - forumnucleare.it - \u200b\u200bseems neutral. The dialogue between two chess players at first glance it would seem fair. In reality the spot is made to influence the undecided, is commissioned by companies interested in building nuclear power plants in our country and broadcast on all major television networks cost much.

looked more deeply, are outside the traditional techniques used by marketing agencies, based on the division between good and evil, in this case between the pros and cons of nuclear energy. Pro uses the white pieces, against the black ones, the Pro is persuasive voice, one against a little angry;

Against the doubts, the Pro evades questions and reassuring. Il Pro e il Contro sono "la stessa persona", ma sono diversi (0:23 dello spot): il Pro sembra più bello e luminoso del Contro, che ha il naso a gobba ed è più in ombra.

La risposta è in un contro-spot basato sul rovesciamento. Non va in tv, dove servono molti soldi, ma spopola in rete.

The post "Stay" - No nukes